Make the budget
visible.
The aim is simple: put as much of the available budget as possible on screen. Core camera equipment, a motorized slider, lighting, smoke effects, lens tools and indoor shooting space are already available in house. That means a smaller production can still be approached with movement, atmosphere, depth and deliberate visual choices instead of immediately spending the budget on rentals and locations.
ApproachCreative decisions before expensive solutions
ProductionPerformance, story, actors and cut scenes
DeliveryFinished music video plus social media cuts
Concept & Direction
Bring the song. We will build the visual.
You can arrive with a complete idea or with nothing more than the track. Advice, visual ideas and direction are always open for discussion. Preparation normally focuses on the things that matter most before the camera rolls, including styling, attire, makeup, props and the overall visual direction. A lot of the final magic is then found during the shoot itself.
Production Value
You do not need a massive production. You need the right shots.
Controlled lighting, focal length, camera movement, smoke, lens attachments, framing and practical effects can completely change how a simple setup feels. The goal is not to imitate a huge film set. It is to use the available tools intelligently enough that a low budget video still feels deliberate, cinematic and expensive.
Indoor Shooting
A controlled space to build the scene.
An approximately 8 m x 10 m tapered shooting area is available for indoor video work, separate from the main studio spaces. A blackout backdrop can be hung and a small set can be built. A full band can fit, but shooting performers individually often creates more room for lighting, lens tricks and controlled framing.
Outdoor & On Location
Take the idea where it needs to go.
Outdoor and on location shoots are absolutely possible. When a concept needs additional lights, generators, specialist equipment, extra crew or other rentals, those elements can be arranged and quoted according to the production rather than forcing every artist into the same package.
The SpineSplitter approach
Low budget.
High intent.
Because the core camera kit, slider, basic lighting, smoke effects and shooting space are already in house, more of the artist's money can go toward the creative result instead of disappearing into the basic cost of making the shoot happen. The point is not to make the cheapest video possible. The point is to make the budget look bigger than it is.
Start to finish
From the song to the final cut.
Music video production is handled as a complete process, from the first visual direction through shooting, editing and the material needed to actually promote the release.
01
Concept & Prep
Ideas, references, styling, makeup, attire, props, actors, locations and the overall direction are discussed before the shoot.
02
Shooting
Performance footage, story scenes, close ups, actors and cut scenes are captured with room to improvise when a better shot appears on the day.
03
Post Production
Editing, performance sync, colour work, speed changes, compositing, titles, visual effects and detailed finishing are handled in house.
04
Release Material
The finished music video can also be prepared into short vertical cuts and reels so the artist has material ready for social promotion.
Complete music video production.
The service is focused on full music videos rather than graphics as a separate standalone service. Extra crew can be brought in when a concept genuinely needs it, but many productions are intentionally kept compact so the budget stays focused on the finished result.
Props, costumes, makeup and specialist set pieces are generally supplied by the artist unless arranged as part of the production. Specialist rentals and additional locations are quoted separately when required.
Concept advice & direction
Performance filming
Story scenes & cutaways
Actors & close ups
Indoor studio shooting
Outdoor & location shooting
Editing & performance sync
Colour & visual finishing
Effects & compositing
Social media reel preparation